Creating a visual brand that takes “explaining” complex technology literally.
It takes desire and commitment to not look like everyone else—especially in the technology space. tCell didn’t want to look like another technology start-up. Their technology was different, and they found themselves always needing to explain it to their audience. We suggested a style reminiscent of the well-known series of books by David Macaulay, “The Way Things Work”. Everything was diagrammed in fun, slightly cheeky ways. We implemented the visual branding style and voice across all internal and external sales and marketing touchpoints.
- Brand Strategy
- Web Design
- Web Development
- Collateral System Design